Determinants Affecting User Satisfaction with Campus Portal Services in Korea )

Campus portals have attracted a great deal of interest among universities, as they are considered a source of competition superiority. This is because universities wish to project the impression that they offer the most convenient service and excel in the field of Information Technology—this allows them to attract superior students. The increase in the number of universities currently offering campus portal services, and assessments of user satisfaction with these services, are increasingly recognized as important research subjects. This study assesses the relationships between end-user satisfaction with campus portal services, and the degree of influence of this factor. In this study, user satisfaction with campus portal services was determined by assessing end user satisfaction factors, in accordance with the method developed previously by Doll and Torkzadeh. Additionally, usability, playfulness, design, and support service were established as preceding factors influencing user satisfaction. The results of this study showed that user ability, playfulness, design, and support service influence user satisfaction. This study is meaningful in that it provides information and matters for consideration regarding the improvement and maintenance of campus portal services.